EATON’S decorates the Calgary Trend House

EATONS decorating article, Calgary Herald April 17 1954

The full page ad in the Calgary Herald, April 17 1954 p22

EATON’s decorators have used skill and imagination in selecting the furniture and house furnishings for Calgary’s Trend House – Opening Monday, April 19th

If ever a house was planned for easy living – this is it! And with this thought in mind, EATON Decorators met with the architects to discuss the plans that would make this distinctive split-level bungalow a showplace today – turn it into a friendly, livable home tomorrow!  This is the result you’ll see when you visit the “Trend House”, opening Monday April 19th!

Right from the moment you enter through the gracious hallway with its tiled and carpeted floor until you leave through the doorway of the efficient, modern kitchen –you’ll get the feeling of relaxed comfort, a feeling that’s achieved by the careful co-ordination of furnishings, colours and fabrics. The trend, of course, is modern in a manner that’s friendly, comfortable and invitingly livable!

For the most part, furnishings were specially selected for the “Trend House’ with draperies, rugs and accessories chosen in harmony with design and colour.

EATON’S Interior Decorating Service…

EATON’S is proud to have played such a great role in the furnishing of Calgary’s Trend House – and we invite you to be among the first to inspect it! In this way, you’ll see an “on-the-spot” example of what EATON decorators can do for you! Using the same skill and imagination as shown in the “Trend House”, they will decorate your newly build home or re-decorate an old one… EATON’S Interior Decorators’ advice will save you work and worry – and there’s no charge for their advice – it’s a PLEASURE!

Boys’ Bedroom or Study

Color and texture pallet for the second bedroomFurnished in Imperial “Helsinki” Contemporary maple with durable “Everdur” finish… complemented by modern reed design draperies in grey, cherry and chartreuse – a cherry bedspread and modern gooseneck floor lamp in cherry red. For comfort and quiet study!

The Living Room

Colours used in the living room of the Calgary Trend HouseFor truly gracious living… with shed roof and beamed ceiling of natural cedar, rich gold-coloured imported cotton shag broadloom carpeting… sectional chesterfield of American design covered in rich olive green tweed… walnut-topped occasional tables with wrought iron legs… effectively lighted with distinctive modern lamps and featuring a wide expanse of translucent printed casement boucle draperies with indirect lighting under cornice board.

 The Master Bedroom

Colours and textiles used in the master bedroom of the Trend HouseThe epitome of modern charm… Overlooking a balcony deck and a view of the city, it is softly carpeted in pale grey cotton broadloom – it’s windows draped in a hand-blocked boucle print designed by British artists in violet, aqua, chartreuse and white on grey. The beautiful bedroom suite is of Vicuna mahogany, with bedspread in chartreuse, scatter pillows in violet and aqua.Table lamps done in chartreuse, five beautifully framed prints hang above the bed unit.

The Dining Room

Colours & textures used in the Trend House dining roomDepicting the modern trend in design, colour and furnishings… Built-in storage buffet and planter, marquee with indirect lighting, exquisite “Shooting Stars” ceiling light fixture and modern torchieres. Walnut dining table with black legs and nasturtium coloured moulded fibreglass chairs with metal legs…And again, the right, gold-toned imported broadloom. Carefully selected ceramics, linens and pictures complete the dining decor.

The Recreation Lounge

Designed for pleasure and relaxation… On the lower level of the house, faced with windows on two sides and handsomely furnished with comfortable chairs and settee of black metal with persimmon plastic seats, slat top occasional tables, bench, snack cart and snack buffet. And a round slat top tavern table with place metal legs and matching chairs.